Eli Entin joins the firm as head of product, Mike November joins as head of platform architecture, and Kevin Scrivanich joins as director of product management.

Entin was most recently vice president of product management at OnDeck Capital; November joins from Bridgewater Associates; and Scrivanich previously worked at E*TRADE Financial.

“As the high net worth community increasingly becomes a critical source of capital for alternative asset managers, there is a growing need for state-of-the-art technology to support a broader user base with different needs,” said Lawrence Calcano, chief executive at iCapital Network.